Privacy & Cookies Policy
Last updated: October 2025
This Privacy Policy explains how Scarlet Newark (“we”, “us”, or “our”) collects, uses and protects your personal information when you visit or make a purchase from our website.
We handle your data transparently, securely, and in accordance with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR.
1. Who We Are
Controller: Scarlet Newark
Address: Newark, Nottinghamshire NG24 1UA
Email: info@scarletgiftshop.com
We sell gothic, new-age and alternative gifts and accessories through our Shopify store.
2. Information We Collect
We collect personal data that you provide directly or indirectly when you:
• browse our website or create an account
• place an order or make a payment
• subscribe to our newsletter or marketing emails
• contact us by email, phone or social media
This includes:
• Identity data – name, billing/delivery address, contact details
• Transaction data – order details, payment and delivery information
• Technical data – IP address, browser type, device data, usage patterns (via cookies and analytics)
• Marketing preferences – your consent choices for newsletters or offers
We do not knowingly collect data relating to children.
3. How We Use Your Information
We use your information to:
• process and deliver orders
• manage your account and provide customer support
• communicate regarding orders, updates or offers
• improve our website, products and marketing
• send marketing communications (with consent or legitimate interest)
• comply with legal obligations (such as tax or fraud prevention)
Lawful bases: performance of contract, consent, legitimate interest and legal obligation.
4. Cookies and Analytics
We use cookies and similar technologies to enhance your browsing experience and analyse usage.
Types of cookies we use:
• Essential – required for checkout and core functions
• Functional – remember your preferences
• Analytics – Google Analytics 4
• Advertising – Meta Pixel (Facebook / Instagram) and TikTok Pixel
• Social – set by social-media integrations
These help us understand visitor behaviour, measure ad performance and show relevant ads across platforms such as Facebook, Instagram and TikTok.
You can manage or withdraw your cookie preferences at any time using the cookie-preferences icon on our site.
For full details, see Shopify’s Cookie Policy: https://www.shopify.co.uk/legal/cookies
5. Sharing Your Information
We share personal data only where necessary to operate our business:
• Shopify Inc. – store hosting and secure checkout
• Payment providers – Shopify Payments, PayPal, Klarna / Clearpay
• Analytics and advertising – Google Analytics 4, Meta Pixel, TikTok Pixel
• Email marketing – Shopify Email / Mailchimp / Klaviyo
• Couriers and delivery partners – to fulfil orders
Where data is transferred outside the UK or EEA, we use appropriate safeguards such as the UK Addendum to EU Standard Contractual Clauses.
We may also share information if required by law or to protect our legal rights.
6. Marketing Communications
With your consent or where permitted by law, we may send newsletters or promotional offers.
You can unsubscribe at any time by clicking “unsubscribe” in any email or by contacting info@scarletgiftshop.com.
We never sell or share your data with third parties for their own marketing purposes.
7. Your Rights
Under UK and EU data-protection laws, you have the right to:
• access the data we hold about you
• request correction or erasure of your data
• object to or restrict processing
• request data portability
• withdraw consent for marketing or cookies at any time
• lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://ico.org.uk/concerns/
To exercise any of these rights, email info@scarletgiftshop.com and provide proof of identity (name, order number and billing address).
8. Data Security
We use SSL/TLS encryption, secure Shopify servers and access controls to protect your data.
If you suspect misuse or unauthorised access, contact us immediately.
9. Data Retention
We retain your personal data only as long as necessary for the purposes described here – typically up to six (6) years after your last order or interaction – unless a longer period is required by law or for legitimate business reasons.
10. International Data Transfers
Because we use Shopify and other global providers, your data may be processed outside the UK or EEA (including Canada and the United States).
All transfers are made under appropriate legal safeguards to ensure your information remains protected.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect legal or operational changes.
The latest version will always appear on our website with an updated “Last updated” date.
Continued use of our site after changes means you accept the new terms.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:
Scarlet Newark
Email: info@scarletgiftshop.com
Address: Newark, Nottinghamshire NG24 1UA